GUESTX Challenge

A sharp test of a real hotel stay.

A simple, cost-effective way to gain deep insight into a property through a focused stay-based evaluation.

How it works

Brief. Stay. Report. Improve.

Book a Challenge

Tell us the hotel, timing and any specific areas you want reviewed.

We Evaluate

Using the GEE model, we review the experience across a typical stay and key touchpoints.

You Receive Insight

Within 48 hours, you receive a structured report with clear findings and evidence.

Process

A discreet, structured review from first conversation to final report.

The GUESTX Challenge is designed to be simple to commission, operationally discreet and focused on evidence that can be acted on quickly.

01

Initial discussion

We agree the areas of concern, the preferred stay window and any operational moments that should be observed.

02

Unannounced stay

GUESTX completes the stay during the pre-agreed period, without confirming the exact arrival date in advance.

03

Headline debrief

Following the stay, we meet with the appointed contact to discuss the headline issues and immediate observations.

04

Full report

A structured report is then provided, usually within 48 hours, with clear findings, evidence and practical next steps.

Costs

Transparent by design.

A clear two-part structure that keeps the assessment simple, controlled and easy to approve.

Variable element

Stay and dining costs

At cost

Bed and breakfast rate plus dinner, charged transparently according to the agreed property, stay window and booking conditions.

Low Risk

A practical route into independent property evaluation.

Flexible Timing

Where possible, we prefer a stay window rather than a fixed night.

Follow-Up Support

Consulting support is available where the report identifies deeper operational issues.

The GUESTX Challenge

Ready to Discover What Your Guests Really Experience?

An independent, evidence-led assessment designed to reveal what is working, what is being missed and where the greatest opportunities for improvement exist.